How does RecallIQ work?

RecallIQ connects to your customer database and automatically sends MOT and service reminders by SMS or email at the right time — before their vehicle is due. You set it up once and it runs automatically.

How much does RecallIQ cost?

RecallIQ is free to start. Pro is £29/month and the AEO plan is £79/month. There are no per-SMS charges and no hidden costs.

Can I import my existing customers?

Yes. RecallIQ has a built-in data import tool that accepts CSV files from most garage management systems.

How quickly will I see results?

Most garages see improved booking rates within the first 30 days. Our average customer reports 85% MOT customer retention within 3 months.

Is RecallIQ better than MOT Manager?

RecallIQ is purpose-built for retention and revenue growth — not just reminders. It includes churn risk alerts, bulk campaigns, Google review automation, and profitability dashboards that MOT Manager doesn't offer.

RecallIQ | Automated MOT & Service Reminders for Independent Garages. Stop losing your MOT customers to the big chains. RecallIQ is the set-and-forget retention tool built for independents. 85% retention, +12% revenue, and 25 hours saved every month. Secure your £9.99 Founder rate today.

5 Garage Marketing Mistakes Costing You MOT Reminders

Most garages send MOT reminders but recover very few bookings. Here are five process mistakes quietly draining your customer retention.

The reminders problem

Sending a generic 'your MOT is due' text isn't enough any more. Customers are bombarded with reminders and ignore anything that doesn't look useful or personal.

Mistake 1: Sending only once

Customers need multiple touches. A single reminder on day -30 has a small effect. A second on day -7 and a final one on day +3 typically lifts recovery 2-3x.

Mistake 2: No clear booking link

Texts with a one-tap booking URL convert at roughly five times the rate of 'please call us' messages.

Mistake 3: Wrong customer name field

Personalised SMS — using first name — gets dramatically better open and response rates than anonymous ones.

Mistake 4: Sending to customers you've already lost

Sending reminders to customers who've moved away, scrapped the car, or moved to a competitor wastes money and trains them to mark you as spam.

Mistake 5: No review follow-up

Every MOT customer you win back is a perfect candidate for a 5-star review request. Most garages miss this entirely — and it's the cheapest review engine you'll ever have.

What to do this week

Audit your last 30 days of sent reminders against these five mistakes. Even fixing two of them usually pays for the cost of a proper reminder platform.